Online Digital Marketing Course By Govt. Recognized Institute (2023)

Recognized & Aligned Certifications With

• Introduction

• Introduction to Digital Marketing

  Introduction to Digital Marketing

  1. Why Internet Marketing
  2. Setting up the right expectation from the course
  3. Delivery instructions
  4. Assignments
  5. Exams
  6. Support Desk Timing and Process

• Modules Covered : 2

• Web Development at WordPress

  During the WordPress Module, every participant will decide their journey & outcome of thiscourse. Asa participant, you will be working on real-time projects. Example: Student A wants to buildane-commerce store he/she will be doing that live in the training.

  Things You Will Learn:

  1. Benefits of using WordPress Website
  2. Technical understanding of WordPress Site Management
  3. Front end & backend website set up
  4. WordPress Customization
  5. Plugins
  6. Secure Socket layer (SSL) for your Website
  7. Understanding about themes
  8. WordPress Speed Optimization

  Tools You Will Use:

  1. WordPress
  2. Various plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders& many more
  3. Cloudflare for Content Delivery Network
  4. Various Website hosting options & How to integrate web hosting with the domain.

• Modules Covered : 4

• Search Engine Optimisation (SEO)

  History of SEO:

  1. Algorithms updates
  2. Indexing & Crawling
  3. Google Search Console

  In this module, we will cover Advanced White Hat SEO Technique & how to avoid BlackHatSEO techniques.

  On-Page Optimization:

  1. Keyword Research
  2. Keyword Density
  3. Content-Length in SEO
  4. Keyword Stuffing
  5. Commerical Pages SEO
  6. Cornerstone SEO Content
  7. SEO Content Structure

  Off-Page Optimization:

  1. Link Building
  2. Social Book Marking Roles in SEO
  3. Avoiding Negative Practices
  4. Guest Blogging link building (Naked Links, Custom Links & Keyword Links)

  Local Search SEO Pages/Google My Business Listing:

  1. What are GMB & Bing Places (Apple Places – Only available in the US)
  2. How does it work?
  3. SEO influence through GMB
  4. Things required for GMB
  5. Listing at GMB
  6. Agency Model for GMB
  7. Reviews & Post at GMB

  Tools we will use:

  For Keyword Research:
  1. Google Keyword Planner
  2. Ubersuggest
  3. kwfinder
  4. Answer the public

  For Auditing:
  1. Performance: Semrush, SERP Rank Checker, Backlink Checker, Ubersuggest, Small SEOTools
  2. On-Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker
  3. Off-Page Optimization: Backlink Auditor, Domain Authority Check

• Modules Covered : 4

• Search Engine Marketing (Google Ads)

  Types of Google Ads:

  1. Search Advertising
  2. Display Advertising
  3. Shopping Advertising
  4. Re-marketing
  5. Video Advertising

  Things You Will Learn:

  1. Ads
  2. Bidding & Ads Strategy (Google pay per click – PPC)
  3. Competition Analysis
  4. Running Ads Campaign
  5. Mobile Ads
  6. Shopping Ads for marketplaces

  Tools We Will Use:

  1. Google Adwords
  2. Keyword Planner
  3. SEMRUSH
  4. Youtube Analytics

• Modules Covered : 4

• Email Marketing

  What is Email Marketing:

  1. Deliverability
  2. Subjects, Open Rate & CTA
  3. SMTP Server, 3rd party Server Email
  4. Campaign performance & Analysis

  Things You Will Learn:

  1. Setting up your Email Marketing Channel
  2. Email Automation
  3. Drip Email Marketing
  4. Lead Nurturing using Email Marketing
  5. Using Various 3rd Party Tools
  6. Content, CTA & Customer Acquisition through Email Marketing
  7. Spam Score Checker

  Tools We Will Use:

  1. Mail Chimp
  2. SMTP Server
  3. Sendgrid
  4. Mailerlite
  5. Gmass from Gmail
  6. Mail Tester
  7. Campaign Builder

• Modules Covered : 3

• Inbound Marketing

  Introduction to Inbound Marketing:

  1. Reach
  2. Funnel
  3. Nurturing
  4. Conversion
  5. Delivery

  Things You Will Learn:

  1. Building organic reach using Inbound Marketing
  2. Funnel creation
  3. Landing Page Optimization
  4. Magical Call To Actions
  5. Web Visitors Engagement
  6. Drip Email

  Tools We Will Use:

  1. Landing Pages
  2. Modal Popup
  3. Canva for Infographics
  4. Mailchimp
  5. Social Media Channels

• Modules Covered : 6

• Social Media Marketing

  What is SMM & its importance?

  1. Facebook Marketing
  2. Facebook Pixel
  3. Linkedin Marketing & Ads
  4. Twitter Ads
  5. Instagram Ads & Organic
  6. Pinterest
  7. WhatsApp For Business Do’s & Don’t

  Things You Will Learn:

  1. Setting up your Business Profiles on Social Media Channels
  2. Running your ads campaign on Social Media Channels
  3. Budgeting for Social Media
  4. Organic and Paid reach at various Social Media Channels
  5. Social Media Optimization
  6. Online Reputation Management using Social Media
  7. Social Media Automation

  Tools We Will Use:

  1. TweetDeck
  2. Hootsuite
  3. Buffer
  4. Pixlr of Instagram
  5. Canva
  6. Various Social Media Tools

• Modules Covered : 1

• Integrated Digital Marketing Strategy

  One of the greatest challenges in the internet marketing industry is that it keeps changingandgetting more advanced day by day. To keep up with the changing internet marketing trend onealso hasto keep up with the changes in strategies, methods of analysis, and many such things. Inthisinternet marketing module, the students will be learning about mostly the execution ofstrategiesand also evolving with the change in the market trends.

  Integrated internet marketing strategies comprise some of the most used digital marketingstrategiessuch as:

  1. Web Designing and Management

  2. Social Media Marketing

  3. Search Engine Optimization

  4. Search Engine Marketing

  5. Content Marketing

  6. Local Listings Management

  7. Paid Advertising

  When used effectively and according to the purpose, market, and product, these integrateddigitalmarketing strategies can yield some really beautiful results. The objective of this moduleis toensure that the students can organize successful internet marketing campaigns for a varietyofconditions including the market size, demand, product type, and the purpose of marketing.

  In this module, we’ll be covering a couple of topics that are fairly important for everyonetryingto understand the Integrated digital marketing strategy. Starting with:

  Relevance:

  Relevance is a very important term in internet marketing. To make your strategies workeffectively the content needs to be relevant to the audience. Content translates into saleslikeno other strategy can but only when it is relevant to the audience you’re reaching. If youreachout to random audiences with your content, the probability is they find your contentinterestingbut more than that there are chances of the content being absolutely irrelevant to them.Thistakes me to my next point which is.

  Audience Targeting:

  This is a very important strategy when it comes to Integrated Internet Marketing. You mustreachout to the right kind of audience and you do that by targeting the audience. There aremultipleways to target audiences and reach them with content one of them isKeyword targeting.

  In this internet marketing module, the students will learn about developing relevant contentthat reflects the vision of the organization and then reaching out to the right kind ofaudiencethrough Audience Targeting.

• Modules Covered : 4

• Google Analytics & Social Media Analytics

  Importance of Google Analytics

  1. Traffic Sources
  2. Treemap
  3. Channels
  4. Goals Set up
  5. Exams
  6. Monthly Performance & Growth Metrics

  Things You Will Learn:

  1. Google Analytics
  2. Traffic Sources Analysis & Budgeting
  3. Types of Traffic
  4. Campaign Building
  5. Campaign Performances & Measurement
  6. Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)

  Tools We Will Use:

  1. Google Analytics
  2. Facebook Pixel
  3. LinkedIn Ads
  4. Twitter
  5. Google for Developers

• Modules Covered : 3

• Online Reputation Management

  Online Reputation Management is the process of establishing a strong online presenceof anorganization or any entity which is responsible for how people are going to perceive theidea of theorganizations’ value.

  This is a very important practice in digital marketing, as an organization with a strong ORMcandrive real good results. In this module, the students can expect to learn all the necessarypractices and details of Online Reputation Management.

  ORM basically covers the gap between how an organization wants to be seen and how they lookonline,and this doesn’t work on appearance instead it is the process of building results for whatone willsee when they’ll make a search.

  For this one has to ensure that there are no negative trolls and comments. When a search ismade,theorganization should be owning a bulk of the results on the first page along with positivetestimonials and third-party support as well.

  In this, we’ll be primarily covering 4 topics, starting with:

  Paid Media:

  Basically, this refers to the process of being featured either on someone else’s blog orthrough advertising channels such as Facebook advertising, PPC advertising, Google Adwords,etc.

  Earned Media:

  This also refers to the presence of an organization on an external website but not throughpaid sources. This includes guest blogging and some other forms of advertising usingthird-party entities.

  Social Media:

  Social Media is a great way of portraying how the organization visualizes itself to appear.It can share relevant content and produce decent traffic to its websites.

  Owned Properties:

  Owned Properties refer to the blogs and other pages on the internet that the organization hascontrol over, and using those pages to develop content and drive genuine traffic can alsohelp with building a strong online presence.

• Modules Covered : 1

• EcommerceMarketing

  EcommerceMarketing:

  1. Build an E-Commerce Store
  2. Learn Woo-Commerce
  3. Learn How to Set Woo-Commerce
  4. Best Practices in D2C Model
  5. Automation Channel
  6. Delivery PartnershipSetUp

• Modules Covered : 1

• Quora Marketing

  Introduction to Quora Marketing:

  1. What is Quora and why is it important for marketing?
  2. Benefits of using Quora for marketing
  3. Types of businesses that can benefit from Quora Marketing

  Creating a Quora Account:

  1. Signing up for a Quora account
  2. Setting up a profile and bio
  3. Adding relevant interests and topics

  Understanding Quora Platform:

  1. Navigating the Quora interface
  2. Different types of content on Quora
  3. Understanding Quora's algorithm

  Finding Relevant Questions:

  1. Understanding the importance of finding relevant questions
  2. Searching for questions related to your business
  3. Using Quora's topic pages to find questions

  Creating Valuable Answers:

  1. Understanding the anatomy of a good answer
  2. Writing informative and engaging answers
  3. Using images and videos in answers
  4. Providing links to relevant resources

  Building a Reputation:

  1. Understanding the importance of building a reputation on Quora
  2. Strategies for building a reputation
  3. Avoiding spammy or promotional tactics

  Promoting Your Content:

  1. Understanding Quora's self-promotion policies
  2. Promoting your content without being spammy
  3. Using Quora's ad platform to reach a wider audience

  Measuring Success:

  1. Setting measurable goals for Quora Marketing
  2. Tracking metrics such as views, upvotes, and clicks
  3. Analyzing the success of your Quora Marketing efforts

  Best Practices for Quora Marketing:

  1. Building relationships with other Quora users
  2. Optimizing your profile for maximum visibility
  3. Using Quora's built-in analytics tools

• Modules Covered : 1

• Graphic Designing

  Introduction to Graphic Designing:

  1. What is graphic designing?
  2. Importance of graphic designing in marketing
  3. Basic principles of graphic designing

  Introduction to Canva:

  1. Overview of Canva and its features
  2. Creating a Canva account
  3. Understanding the interface of Canva

  Creating Designs with Canva:

  1. Creating a new design
  2. Choosing the right template
  3. Customizing templates
  4. Using images and graphics
  5. Adding text and shapes
  6. Using color palettes and themes

  Designing for Social Media:

  1. Understanding the dimensions of different social media platforms
  2. Designing graphics for Facebook, Instagram, Twitter, and LinkedIn
  3. Creating social media posts, stories, and ads

  Designing for Marketing:

  1. Creating brochures, flyers, and posters
  2. Designing logos and branding materials
  3. Creating business cards and letterheads

  Advanced Designing Techniques:

  1. Designing infographics
  2. Creating animated graphics
  3. Using Canva Pro features

  Exporting and Sharing Designs:

  1. Exporting designs in different formats
  2. Sharing designs on social media
  3. Collaborating with others using Canva

  See Also

  Den kompletta webbutvecklaren 2023: Zero to MasteryDen kompletta webbutvecklaren 2023: Zero To Mastery gratis nedladdningDen kompletta webbutvecklaren 2022: Zero to Mastery

  Best Practices for Graphic Designing:

  1. Typography rules and tips
  2. Image resolution and quality
  3. Designing for accessibility

  Tips for Effective Graphic Designing:

  1. Understanding the target audience
  2. Creating a visualhierarchy

• Modules Covered : 3

• Content Writing & Advanced Blogging

  This module brings attention to a very fundamental aspect of Digital Marketing which isContentGeneration. Content Generation comes in multiple formats, one of which is text or betterknown as“Blogging”.

  “Blogging is a great form of long-form copy which translates into increasing brandawareness.”

  For students to understand Blogging and its role in Digital Marketing, this module has beenelaborated into 6 different lessons, each explaining a different feature of content writingand howit corresponds with Digital Marketing.

  Formats of writing:

  Digital Marketing depends a lot upon the nature of the organization and the type of productor service it is developing therefore the writing standard has to be the one that suits bestthe product being marketed. In this lesson, the students are going to learn about a varietyof writing formats and where to use them to find the most effective results. The kind copythat works best for one might not work the same way for another product which is why thereis a need to introduce diverse writing standards enabling the students to take forward anysort of Digital Marketing campaign.

  Keywords:

  Using the right keywords can help you build the right audience to market a product. Keywordsare an extraordinary source of finding people with relevant interests and therefore choosingthe right keywords is altogether a very important part of Digital Marketing. In this lesson,the students can expect to learn the multiple methods of conducting keyword research and howto use those keywords to bring the best out of their digital marketing strategy.

  Understanding Plagiarism:

  Writing high-quality fresh content is the primary job of a digital marketing profile.Duplicate content is the first thing to avoid for internet marketers. In this chapter, youwill learn how to use tools that help you to identify duplicate content.

• Modules Covered : 1

• Media Buying & Planning

  Media buying and planning refer to making a purchase of slots and space for displayingyouradvertisement. It is a form of paid media, used for running ads for targeted audiences toimprovereach and better lead conversion. The process of media planning and buying includes payingvariousmedia platforms to get time slots and space to run the advertisement.

  In this digital marketing module, the students will be provided with detailed informationaboutmaking media purchases and then effectively operating them.

  It is very important to understand that, once the campaign is active, the buyer needs toensure thatthey appear to the right audiences at the right time and place. There should continuousmonitoringof how ads are performing and for a low and dead response, the buyer should verystrategically thinkof changes that can drive attention. Advertisements without the primary motive of drivingcommercialbenefits and those which provide genuine value to the audience perform well.

  Once the campaign is over, the media buyers need to look at the statistical data showing theperformance of the campaign, and looking at both, the well-performing factors and also thenon-performing factors, one has to plan changes before rescheduling ads.

  This is a very important process in the advertising trade, and having a good hold overplanning andbuying media can help one grow their businesses real fast and smooth.

• Modules Covered : 1

• Affiliate Marketing

  Affiliate marketing is basically performance-based digital marketing in which the affiliatesearncommission by developing sales for another business through their channels and marketingefforts.
  Affiliate marketing is a way of reaching out to the audience, to whom a business might havenotreached through various marketing strategies but someone else could. So, in affiliatemarketing,people can refer to an item, product, service, etc, by mentioning an affiliate link on theirpages,and any conversion coming through those referrals will result in the affiliate being paid acertaincommission based on the price of the sold item.

  Affiliate Marketing Through Blogging :

  Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggersusuallyhave a regular flow of readers and have decent engagement in their articles. Blogs withsimilarniches to that of a business can influence people to purchase a product or a service byreferring itthrough an affiliate link on the blog.

  Affiliate marketing is not only limited to blogs only but anyone can do it, whether it is byplacingthe link on video descriptions or sharing the link via various channels such as Whatsapp,Facebook,etc.

  There are a couple of steps that the students must learn so as to master affiliate marketing,theyare:

  1. Affiliate marketing works well for platforms with a good flow of the audience. So, inorder tobe an affiliate marketer one needs to have a strong audience reach.

  2. Register into any Affiliate Program offered by mostly e-commerce websites and also byindividualbusinesses that sell some kind of products or services. Some of the very known and commonmarketing programs are the Amazon affiliate partner program, Shopify affiliate program,etc.

  3. Once they have the reach they have to develop relevant content around the items orservices theyare going to refer to. Irrelevant products or services mentioned on blogs and otherplatforms donot perform well in terms of conversion.

• Modules Covered : 1

• Video Marketing

  At this point in time, video marketing is one of the most commonly used digital marketingstrategies.It is also among the most effective strategies to generate excellent audience reach. Withtheadvancement of the internet, the video platforms became more accessible and as of now everyday morethan 300 hours of videos are uploaded on platforms like YouTube. Video platforms areexpecting over2-3 million people as the audience in the coming 2 years which means the market which isalreadyhumungous is going to grow even big and so is the probability of an increase in audiencereach.

  In this digital marketing module, the students will be learning not just how to createvideos butthen marketing those videos and developing brand awareness. A lot of influencer-basedmarketing islargely dependent upon video marketing.

  Videos are great sources of generating traffic and though it reaches a community out there,it stillis an individual approach for every single person watching and consuming the content. So,the numberof views on any video is the reach developed by that particular piece of content.

  This digital marketing module aims to provide a detailed understanding to the students aboutdeveloping viral content and also the balance of quality and quantity. There are many thingsto betaken care of when it comes to video marketing but one of the major statistical data abouttheperformance of any content which one should eye on is “Watch Hours”

  Just like there are statistics providing information around engagement on websites andcontentpieces, similarly, Watch Hours provide statistical information about what is the averageduration ofpeople consuming the video content.

• Modules Covered : 1

• Marketing Automation

  Marketing automation refers to the process of engaging digital marketing campaigns in anautomatedsystem and building multiple digital marketing campaigns around it. The automation tasksincludeautomatic scheduling and execution of multiple digital marketing practices such as socialmediaposting, sending emails etc.
  

  Mentioned below are some features of marketing automation:

  1. CRM Integration

  2. Campaign Management

  3. Customer Lifecycle Management

  4. Email Marketing

  5. Engagement Marketing

  6. Landing Pages and forms

  7. Marketing Analytics

  8. Mobile Marketing Capabilities

  9. Social Marketing Capabilities

  There is a good amount of statistical data supporting the benefits of digital marketingautomation.Digital marketing automation is believed to have increased sales productivity by 4%.
  The most common form of digital marketing automation are bulk mails and social mediapostings, butthey are not surely limited to those only in fact there are several tools that help in theexecutionof multiple digital marketing practices through an automated system.

  In this digital marketing module, we’ll be primarily covering these 3 topics. Theyare:

  1. Process and Strategy
  2. Lifecycle and Content
  3. People

  Well, there are also risks in digital marketing automation if not carried out properly. Some of the time, automatic digital marketing practices make your campaigns look kind of spam which surely has a negative impact. Therefore planning and judging your own digital marketing automation strategies is important. Focusing on the above-mentioned steps and taking it smoothly, in the beginning, to study ROI and performing digital marketing automation further according to the results achieved.

• Modules Covered : 1

• Digital Infographics Resume Creation

  Resumes are the first form of communication with the employer. The resumespeaks before the candidate himself and many a time these resumes drive a beautifulimpression ofthe employer which lasts throughout the interview.

  Now that the resume holds so much importance, a few things might not be known about anInfographicsResume.

  For those who do not know, An infographic resume is a curriculum vitae where graphics areused todescribe more than words. The infographics resume has turned out to be a great way ofbuilding aresume in a more detailed manner.

  In this digital marketing resume, students can expect to be taught to build a digitalinfographicsresume. These days employers demand an infographic resume before hiring and that is becausegraphicsand designs speak a lot more than words.

  At this point, companies are seeking digital marketing candidates who are professionals andhavebeen through formal training, and presenting a detailed infographic resume is the first andforemostform of professionalism that one can present.

Note: Some special modules are conducted on Wednesdays &Fridays from 8 pm to 9 pm.Participants will have multiple options to attend special modules.

Tools Covered

Professional certification in an integrated online digital marketing course is proof of your ability to be an asset to an organization. It is an indication of your willingness to stay on top of any new developments, an indicator of the practical knowledge you possess.

Certifications in digital marketing also help people look at promotional opportunities or seek higher wages.

At a time when there is infobesity about digital marketing but a scarcity of skilled professionals, the only way to master this in-demand skill is to take up a course at a premium institute. Taking up an integrated course allows you to explore 360 degrees of digital marketing, going from basics to higher concepts.

An online digital marketing course will help you understand building online brand awareness, customer acquisition, targeted campaigns, buyer persona, and their journey, various digital channels, and so much more. Further, real-life case studies and hands-on experience are invaluable in shaping your digital career.

Certifications from renowned industry professionals are widely accepted and of immeasurable value. With the IIM SKILLS online digital marketing course, you get a Master’s certification and guidance to prepare for globally relevant certifications from Google, HubSpot, and Facebook. These include:

• Google Digital Marketing Certifications
• Google Search/Analytics/Shopping/Display/Video
• Facebook Blueprint Certification (The cost of this certification is to be borne by the participants)
• HubSpot Content Marketing, Email Marketing, and Inbound marketing Certification
• IIM SKILLS Digital Marketing Master Certification. (Fee Included)

These globally significant certifications validate your digital marketing skills and give you that competitive edge when applying for a job.

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